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Persistent link: https://www.econbiz.de/10011422466
The authors synthesize research on the relationship between customer satisfaction (CS) and customer- and firm-level outcomes in a meta-analytic framework. Overall, the results point to positive associations between CS and customer behaviors, financial performance, and shareholder value. However,...
Persistent link: https://www.econbiz.de/10012952992
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The dominance of the internet as a shopping and distribution channel also necessitates an understanding of e-service quality. Using means-ends-chain theory, we develop a conceptual framework to understand the different models and the associated multiple measures that have been developed to...
Persistent link: https://www.econbiz.de/10014134494
Persistent link: https://www.econbiz.de/10014333908
The authors synthesize research on the relationship between customer satisfaction (CS) and customer- and firm-level outcomes in a meta-analytic framework based on 535 correlations from 245 articles representing a combined sample size of 1,160,982. Overall, the results point to positive...
Persistent link: https://www.econbiz.de/10013406563