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Detecting salient themes in financial marketing research from 1961 to 2010
Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan; … - In: The service industries journal 33 (2013) 9/10, pp. 925-940
Persistent link: https://www.econbiz.de/10009771246
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia; Alcántara-Pilar, Juan Miguel - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241946
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Past themes and future trends in medical tourism research : a co-word analysis
Hoz-Correa, Andrea de la; Muñoz-Leiva, Francisco; … - In: Tourism management : research, policies, practice 65 (2018), pp. 200-211
Persistent link: https://www.econbiz.de/10011775138