//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CGIP : Managing Consumer Gener...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrics
Consumer behaviour
42
Konsumentenverhalten
40
Brand management
30
Markenführung
28
Social Web
26
Social web
26
Marketing management
22
Marketingmanagement
20
Innovation
18
Marketing
18
Beziehungsmarketing
17
Innovation management
17
Innovationsmanagement
17
Relationship marketing
17
Internet marketing
16
Online-Marketing
16
Brand image
15
Internet
15
Artificial intelligence
14
Bibliometrie
14
Künstliche Intelligenz
14
Advertising
13
Creativity
13
Kreativität
13
Markenimage
13
Werbung
13
Brand
12
Markenartikel
12
USA
11
United States
11
Wine
10
Crowdsourcing
9
Entrepreneurship
9
Service quality
9
Wein
9
Business network
8
Customer satisfaction
8
E-commerce
8
Electronic Commerce
8
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
15
Author
All
Pitt, Leyland F.
9
Berthon, Pierre R.
3
McCarthy, Ian P.
3
Bogers, Marcel L. A. M.
2
Caruana, Albert
2
Nel, Deon
2
Parent, Michael
2
Park, Andrew
2
Sattari, Setayesh
2
Afuah, Allan
1
Almirall, Esteve
1
Barnes, Bradley
1
Beninger, Stefanie
1
Berthon, Jean-Paul
1
Berthon, Pierre
1
Bevelander, Diane
1
Brunswicker, Sabine
1
Chan, Anthony
1
Coudounaris, Dafnis
1
Dahlander, Linus
1
Frederiksen, Lars
1
Gawer, Annabelle
1
Gruber, Marc
1
Haefliger, Stefan
1
Hagedoorn, John
1
Heerden, Gené van
1
Hilgers, Dennis
1
Kietzmann, Jan
1
Kvasova, Olga
1
Laursen, Keld
1
Leonidou, Leonidas C.
1
Letheren, Kate
1
Magnusson, Mats
1
Maine, Elicia
1
Majchrzak, Ann
1
Merwe, Rian van der
1
Money, Arthur H.
1
Mulcahy, Rory
1
Möslein, Kathrin
1
Nairn, Agnès
1
more ...
less ...
Published in...
All
Business horizons
1
California management review
1
Corporate communications : an international journal
1
Industry and innovation
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of advertising research
1
Journal of engineering and technology management : JET-M
1
Journal of general management
1
Journal of marketing management : MM
1
Journal of strategic management education : JSME
1
Management international review : mir ; journal of international business
1
Research-technology management : RTM
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
4
The open innovation research landscape : established perspectives and emerging themes across different levels of analysis
Bogers, Marcel L. A. M.
;
Zobel, Ann-Kristin
;
Afuah, Allan
; …
- In:
Industry and innovation
24
(
2017
)
1
,
pp. 8-40
Persistent link: https://www.econbiz.de/10011749560
Saved in:
5
A bibliographic analysis of 20 years of research on innovation and new product development in technology and innovation management (TIM) journals
Pitt, Christine
;
Park, Andrew
;
McCarthy, Ian P.
- In:
Journal of engineering and technology management : JET-M
61
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013383292
Saved in:
6
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
7
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
8
Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis
;
Kvasova, Olga
;
Leonidou, Leonidas C.
; …
- In:
Management international review : mir ; journal of …
49
(
2009
)
5
,
pp. 671-684
Persistent link: https://www.econbiz.de/10003905253
Saved in:
9
Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der
;
Berthon, Pierre
;
Pitt, Leyland
; …
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
Saved in:
10
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->