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~subject:"Bibliometrie"
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Bibliometrie
Consumer behaviour
36
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33
Brand management
25
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23
Marketing
20
Marketing management
20
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20
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Pitt, Leyland F.
8
Berthon, Pierre R.
2
Caruana, Albert
2
Nel, Deon
2
Parent, Michael
2
Sattari, Setayesh
2
Barnes, Bradley
1
Beninger, Stefanie
1
Berthon, Jean-Paul
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Berthon, Pierre
1
Bevelander, Diane
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Chan, Anthony
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Coudounaris, Dafnis
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Heerden, Gené van
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Kvasova, Olga
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Leonidou, Leonidas C.
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Merwe, Rian van der
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Opoku, Robert Ankomah
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Pitt, Leyland
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Robson, Karen
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Wahlstrom, Asa
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West, Douglas C.
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California management review
1
Corporate communications : an international journal
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of advertising research
1
Journal of general management
1
Journal of marketing management : MM
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Journal of strategic management education : JSME
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Management international review : mir ; journal of international business
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ECONIS (ZBW)
9
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9
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1
Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der
;
Berthon, Pierre
;
Pitt, Leyland
; …
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
Saved in:
2
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
3
Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis
;
Kvasova, Olga
;
Leonidou, Leonidas C.
; …
- In:
Management international review : mir ; journal of …
49
(
2009
)
5
,
pp. 671-684
Persistent link: https://www.econbiz.de/10003905253
Saved in:
4
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
5
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
6
Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.
;
Sattari, Setayesh
;
Bevelander, Diane
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
Saved in:
7
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
8
How readable are mission statements? : an expoloratory study
Sattari, Setayesh
;
Pitt, Leyland F.
;
Caruana, Albert
- In:
Corporate communications : an international journal
16
(
2011
)
4
,
pp. 282-292
Persistent link: https://www.econbiz.de/10009406756
Saved in:
9
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
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