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New independent technology-based firms : differences from other NTBFs and future research agenda for technology innovation management

Arantes, Fernanda Paula; Caetano, Mauro; Paula, … - In: International journal of entrepreneurship and … 23 (2019) 1, pp. 46-71

Persistent link: https://www.econbiz.de/10012003741

A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615

Qualitative research in marketing : what can academics do better?

Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429

Persistent link: https://www.econbiz.de/10012588437

The dynamics of neuromarketing : publication, collaboration, and topic prominence

Cardoso, Lucilia; Araujo, Arthur Barbosa de; Dias, Francisco - In: Biometrics and neuroscience research in business and …, (pp. 223-243). 2024

Persistent link: https://www.econbiz.de/10014560401

Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research

Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226

Persistent link: https://www.econbiz.de/10014582543

Elderly consumers in marketing research : a systematic literature review and directions for future research

Berg, Hanna; Liljedal, Karina T. - In: International journal of consumer studies 46 (2022) 5, pp. 1640-1664

Persistent link: https://www.econbiz.de/10013411956

Social networks and consumer technology usage : a systematic literature review and future research directions

Kiburu, Lydiah; Njiraini, Nancy; Boso, Nathaniel - In: Cogent business & management 10 (2023) 1, pp. 1-33

Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the extent to which social networks, in their various forms, are related to consumer technology usage. However, the adoption and utilization of these theoretical frameworks has led to...

Persistent link: https://www.econbiz.de/10014458855