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The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 899-914
Persistent link: https://www.econbiz.de/10003962510
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - 2010
Persistent link: https://www.econbiz.de/10008807653
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Transaction cost economics and its uses in marketing
Williamson, Oliver E.; Ghani, Tarek - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - In: Journal of retailing 86 (2010) 3, pp. 232-247
Persistent link: https://www.econbiz.de/10008758927