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Sample size in content analysis of advertising : the case of Chilean consumer magazines

Uribe, Rodrigo; Manzur, Enrique - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 907-920

Persistent link: https://www.econbiz.de/10009674955

Understanding online retail brand equity : a cross-cultural perspective

Farías, Pablo; Reyes, Miguel; Peláez, Jenny - In: The journal of services marketing 37 (2023) 4, pp. 420-430

Persistent link: https://www.econbiz.de/10014276917

25 Years of Chilean Business Research : An Analysis of the Web of Science Database (ISI) 1988-2012

Olavarrieta, Sergio - 2015

This paper addresses the Chilean business research production in Web of Science-WOS (ISI articles) in the last 25 years (1988-2012). 453 research pieces appear in the database in three business related WOS categories: “business,” “management” and “business and finance.” Chilean...

Persistent link: https://www.econbiz.de/10014134648

Innovation and business research in Latin America : an overview

Olavarrieta, Sergio; Villena, Mauricio G. - In: Journal of business research : JBR 67 (2014) 4, pp. 489-494

Persistent link: https://www.econbiz.de/10010362090