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~subject:"Bibliometrie"
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Bibliometrie
Consumer behaviour
35
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Muñoz-Leiva, Francisco
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Barrio-García, Salvador del
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Rejón-Guardia, Francisco
3
Martínez-López, Francisco J.
2
Alcántara-Pilar, Juan Miguel
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Bakucz, Márta
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García-y-García, Elena
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Golden, Linda L.
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Hoz-Correa, Andrea de la
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Martínez-Fiestas, Myriam
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Handbook of strategic e-business management
2
Contemporary trends in innovative marketing strategies
1
International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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ECONIS (ZBW)
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1
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
Saved in:
2
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
3
A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
Saved in:
4
Detecting salient themes in financial marketing research from 1961 to 2010
Muñoz-Leiva, Francisco
;
Sánchez-Fernández, Juan
; …
- In:
The service industries journal
33
(
2013
)
9/10
,
pp. 925-940
Persistent link: https://www.econbiz.de/10009771246
Saved in:
5
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
6
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
7
A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia
;
Alcántara-Pilar, Juan Miguel
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241946
Saved in:
8
Past themes and future trends in medical tourism research : a co-word analysis
Hoz-Correa, Andrea de la
;
Muñoz-Leiva, Francisco
; …
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 200-211
Persistent link: https://www.econbiz.de/10011775138
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