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International journal of business excellence : IJBEX
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Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Pandey, Prasant Kumar
;
Bajpai, Naval
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014574594
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Factors affecting attitude and purchase intention towards cause-related marketing : a systematic literature review using TCCM approach
Pandey, Prasant Kumar
;
Bajpai, Naval
;
Tiwari, Abhijeet V.
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 479-509
Persistent link: https://www.econbiz.de/10015080794
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A meta analysis of research on entrepreneur inclination in small and medium enterprises in global scenario
Sharma, Divya
;
Patnaik, Susmita
;
Sharma, J. P.
;
Dash, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
3
,
pp. 321-341
Persistent link: https://www.econbiz.de/10013198290
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