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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing
Handelman, Jay M.
;
Cunningham, Peggy H.
;
Bourassa, …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10003979289
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