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Handbook of strategic e-business management
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Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
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A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
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