A long-standing hypothesis is that firms that enter a market early ("first movers") tend to have higher performance than their followers ("first-mover advantage"). Recently, researchers have begun to argue that the statistical tests that support this relationship are limited in their...

This article explores three literature bases in some depth: strategy, stakeholder/social issues, and the newly emerging works in reputation. The focus is on the potential research and practical overlaps that exist in these literatures. A model of reputation is developed that highlights these...