Growing attention has been paid to the science of marketing over the last few years, given their influence in business science and marketing in particular. This work implements a bibliometric analysis of the predictive marketing method, often known as "predictive marketing.". In this sense, we...

COVID-19's rapid shift to remote working has sparked interest in synthetizing the growing body of research in order to gain a comprehensive understanding into the scholarship structure of the field. This study explores the issue of pandemic-induced remote working from a multidisciplinary...