Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars:...

Zentrale IT-Themen kennen, einschätzen und für das eigene Unternehmen nutzen! Big Data Analytics, Künstliche Intelligenz, Augmented Reality & Co.: Im IT-Umfeld gibt es immer mehr Entwicklungen, die als erfolgskritisch für Unternehmen gelten und über die jeder Manager Bescheid wissen sollte....

"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--

While previous research has considered the socioeconomic factors that influence housing mobility, few studies have specifically examined a particular technology’s positive or negative effect on housing mobility. In this study, we contribute to the understanding of housing mobility from a...

The tourism and hospitality industry is at the forefront of the climate crisis as a significant source of carbon emissions on a global scale. There is a need to disseminate opportunities and explore scientific avenues in emerging technologies associated with industry 4.0 , such as artificial...