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ECONIS (ZBW)
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The "big data" myth and the pitfalls of "thick data" opportunism : on the need for a different ontology of markets and consumption
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 207-230
Persistent link: https://www.econbiz.de/10012178369
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Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
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Enhancing innovation via the digital twin
Fukawa, Nobuyuki
;
Rindfleisch, Aric
- In:
The journal of product innovation management : an …
40
(
2023
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10014338510
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