An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- Chapter 1 An introduction to consumer analytics -- Introduction -- The context of contemporary marketing -- Why data-driven? -- Operational imperatives...