Showing 1 - 10 of 113
Persistent link: https://www.econbiz.de/10013161791
Purpose This paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The authors critically evaluate the implications of these changes for the role of marketers and the organizational...
Persistent link: https://www.econbiz.de/10014724162
organisations, appropriating value from Big Data and, in particular, Big Data-enabled analytics is still an open issue for many …
Persistent link: https://www.econbiz.de/10014826371
between big data analytics (BDA), corporate accountability and non-financial disclosure (NFD) across several disciplines …
Persistent link: https://www.econbiz.de/10015006005
digitization and more specifically big data analytics (BDA) and data science (DS) on organizations with a special emphasis on … review of the literature. Findings The development of analytics skills shall not pertain to data scientists only, it must … analytics and data science (BDADS) seems to collide with the dominant “functional silo design” that characterizes business …
Persistent link: https://www.econbiz.de/10014688640
Purpose The purpose of this paper is to explore the demand for big data and analytics curriculum, provide an overview … academic utilization of big data and analytics curriculum in a large faculty-driven university program by examining school … analytics are being introduced to academia. Findings Results indicate that there is a substantial shift toward curriculum …
Persistent link: https://www.econbiz.de/10014688832
Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data … Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and … and Big Data Analytics to make better and more informed decisions. Originality/value – This is a historical perspective …
Persistent link: https://www.econbiz.de/10014875136
interview aims to explore their views on the relationship between KM and big data/analytics. Design/methodology/approach An … hold differing views on the role of KM today. They also see the relationship between KM and big data/analytics somewhat … differently. Davenport, in particular, has much to say on how big data/analytics can be best utilized by business as well as its …
Persistent link: https://www.econbiz.de/10014880890
offers informative views on the relationship between big data/analytics and KM. Design/methodology/approach A face …-to-face interview was held with Dave Snowden in May 2015 in Auckland, New Zealand. Findings According to Snowden, analytics in the form …. For this reason, while big data/analytics can be useful, they are limited and must be used in conjunction with human …
Persistent link: https://www.econbiz.de/10014880891
significant changes that big data/analytics is bringing to operationalizing the production of organizational data and information …? Knowledge Management Perspectives on Big Data and Analytics”. Findings A Big Data/Analytics-Knowledge Management (BDA-KM) model … is proposed that illustrates the centrality of knowledge as the guiding principle in the use of big data/analytics in …
Persistent link: https://www.econbiz.de/10014880894