Agrawal, Deepak - In: Journal of Indian Business Research 6 (2014) 4, pp. 332-340
Purpose – This paper aims to trace the history, application areas and users of Classical Analytics and Big Data … Analytics. Design/methodology/approach – The paper discusses different types of Classical and Big Data Analytical techniques and … and Big Data Analytics to make better and more informed decisions. Originality/value – This is a historical perspective …