In 2012, consumers paid $32 billion in overdraft fees, representing the single largest source of revenue for banks from demand deposit accounts during this period. Owing to consumer attrition caused by overdraft fees and potential government regulations to reform these fees, financial...

Accurate forecasting of sales/consumption is particularly important for marketing because this information can be used to adjust marketing budget allocations and overall marketing strategies. Recently, online social platforms have produced an unparalleled amount of data on consumer behavior....