Bagherzadeh, Sayeh; Shokouhyar, Sajjad; Jahani, Hamed; … - In: Journal of Hospitality and Tourism Technology 12 (2021) 2, pp. 210-238
Purpose Research analyzing online travelers’ reviews has boomed over the past years, but it lacks efficient methodologies that can provide useful end-user value within time and budget. This study aims to contribute to the field by developing and testing a new methodology for sentiment analysis...