Migratory movements and tourism in general, together with the improvement of new technologies, have meant an increase in terms of accessibility and ease of information linked to tourism. At the same time, the use of artificial intelligence has opened new horizons in which digital marketing...

1. Introduction -- 2. Basic Statistics and Functions using R -- 3. Regression Fundamentals -- 4. Simple Linear Regression -- 5. Multiple Regression -- 6. Estimation Intervals and Analysis of Variance -- 7. Predictor Variable Transformations -- 8. Model Diagnostics -- 9. Variable Selection.