Managing big data and data analytics poses unique challenges to many organisations. The effective use of such data is essential to planning business strategies and ensuring future corporate success. Organizations need to know how best to capitalise on the information that they have access to....

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation...