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Spurious patterns in Google Trends data : an analysis of the effects on tourism demand forecasting in Germany
Bokelmann, Björn; Lessmann, Stefan - In: Tourism management : research, policies, practice 75 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10012063545
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.; Lessmann, Stefan; Verbeke, Wouter - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
Persistent link: https://www.econbiz.de/10012104595
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A conceptual framework for the adoption of big data analytics by e-commerce startups : a case-based approach
Behl, Abhishek; Dutta, Pankaj; Lessmann, Stefan; … - In: Information systems and e-business management : ISeB 17 (2019) 2/4, pp. 285-318
Persistent link: https://www.econbiz.de/10012139415