Park, Seunghyun Brian; Jang, Jichul; Ok, Chihyung Michael - In: Journal of Hospitality and Tourism Technology 7 (2016) 4, pp. 405-422
Purpose The purpose of this paper is to use Twitter analysis to explore diner perceptions of four types of Asian restaurants (Chinese, Japanese, Korean and Thai). Design/methodology/approach Using 86,015 tweets referring to Asian restaurants, this research used text mining and sentiment analysis...