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Empirical study of heterogeneous behavior at the base of the pyramid : the influence of demographic and psychographic factors
Dahana, Wirawan Dony; Kobayashi, Toshio; Ebisuya, Azusa - In: Journal of international consumer marketing 30 (2018) 3, pp. 173-191
Persistent link: https://www.econbiz.de/10011917539