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Effect of personalization on the perceived usefulness of online customer services : a dual-core theory
Liang, Ting-Peng
;
Cheng, Hsin-Yi
;
Du, Timon C.
;
Turban, …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10009728093
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