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Implications of transaction cost on the consumer choice neuristics : a grounded theory analysis at the Indian bottom of the pyramid
Mukherjee, Srabanti
;
Pal, Debdatta
- In:
International journal of business and emerging markets …
6
(
2014
)
4
,
pp. 286-315
Persistent link: https://www.econbiz.de/10010508063
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Retailer selection compulsion in the subsistence markets
Mukherjee, Srabanti
;
Jebarajakirthy, Charles
;
Datta, Biplab
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012132200
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