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Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers

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Bidding decisions with nonequilibrium strategic thinking in reverse auctions

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Price competition and cost efficiency facing buyer's bounded rationality

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Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers

Jiang, Zhong-Zhong; Fang, Shu-Cherng; Fan, Zhi-Ping; … - In: European Journal of Operational Research 226 (2013) 1, pp. 139-153

The advancement of Internet technology has enabled new formats for selling products in the B2C online auctions. At present, on the major online auction sites, there exist three popular selling formats, namely, the posted price, pure auction and buy-price auction formats. It is an important...

Persistent link: https://www.econbiz.de/10011052434