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Brand
Deutschland
453,607
Germany
232,055
Theorie
23,358
Deutschland <bis 1945>
22,492
Theory
22,438
Schätzung
17,007
Estimation
15,083
USA
13,574
Großbritannien
13,046
Recht
12,508
United States
11,298
Deutschland <Bundesrepublik>
11,286
Frankreich
11,051
United Kingdom
10,239
EU-Staaten
9,973
EU countries
9,524
Markenartikel
9,145
Geschichte
8,364
Konsumentenverhalten
7,986
France
7,852
Consumer behaviour
7,849
Arzneimittel
7,672
Pharmaceuticals
7,523
Vergleich
7,458
Welt
7,428
World
6,940
Wirkungsanalyse
6,839
Comparison
6,687
Innovation
6,481
KMU
6,327
Impact assessment
6,219
SME
6,206
Markenführung
6,025
Brand management
6,023
Bank
6,020
Wirtschaftspolitik
5,849
Arbeitsmarkt
5,781
Unternehmen
5,657
Arbeitslosigkeit
5,154
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2,772
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1,238
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2,259
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269
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71
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67
Fallstudie
67
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67
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66
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57
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33
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English
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977
French
36
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7
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2
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1
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1
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Sattler, Henrik
33
Esch, Franz-Rudolf
27
Burmann, Christoph
26
De Chernatony, Leslie
26
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Bruhn, Manfred
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Olbrich, Rainer
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
Ailawadi, Kusum L.
11
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Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Verlag Dr. Kovač
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
Markenverband
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Centre for Industrial and Economic Research <Delhi>
1
Centre for International Economic Studies
1
Committee on Continuing Professional Education
1
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Published in...
All
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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Source
All
ECONIS (ZBW)
7,796
ArchiDok
4
Showing
1
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10
of
7,800
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date (oldest first)
1
Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela
-
2007
Persistent link: https://www.econbiz.de/10003487953
Saved in:
2
"Napsterizing" pharmaceuticals : access, innovation, and consumer welfare
Hughes, James W.
;
Moore, Michael J.
;
Snyder, Edward A.
-
2002
Persistent link: https://www.econbiz.de/10001702597
Saved in:
3
Two essays on generic competition in the Swedish pharmaceuticals market
Rudholm, Niklas
-
1999
Persistent link: https://www.econbiz.de/10001372373
Saved in:
4
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
5
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Saved in:
6
The demand for post-patent prescription pharmaceuticals
Hellerstein, Judith K.
-
1994
Persistent link: https://www.econbiz.de/10013416755
Saved in:
7
Margins and market shares : pharmacy incentives for generic substitution
Brekke, Kurt Richard
;
Holmås, Tor Helge
;
Straume, Odd Rune
-
2010
Persistent link: https://www.econbiz.de/10008655517
Saved in:
8
Markenbewertung bei Mergers & Acquisitions : Analyse und Konzeption am Beispiel der Pharmaindustrie
Meissner, Sabine
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825936
Saved in:
9
Trademarks, the international pharmaceutical industry, and the developing countries
O'Brien, Peter
-
1977
Persistent link: https://www.econbiz.de/10013395284
Saved in:
10
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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