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Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela - 2007
Persistent link: https://www.econbiz.de/10003487953
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"Napsterizing" pharmaceuticals : access, innovation, and consumer welfare
Hughes, James W.; Moore, Michael J.; Snyder, Edward A. - 2002
Persistent link: https://www.econbiz.de/10001702597
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Two essays on generic competition in the Swedish pharmaceuticals market
Rudholm, Niklas - 1999
Persistent link: https://www.econbiz.de/10001372373
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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The demand for post-patent prescription pharmaceuticals
Hellerstein, Judith K. - 1994
Persistent link: https://www.econbiz.de/10013416755
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Margins and market shares : pharmacy incentives for generic substitution
Brekke, Kurt Richard; Holmås, Tor Helge; Straume, Odd Rune - 2010
Persistent link: https://www.econbiz.de/10008655517
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Markenbewertung bei Mergers & Acquisitions : Analyse und Konzeption am Beispiel der Pharmaindustrie
Meissner, Sabine - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825936
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Trademarks, the international pharmaceutical industry, and the developing countries
O'Brien, Peter - 1977
Persistent link: https://www.econbiz.de/10013395284
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Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107
Persistent link: https://www.econbiz.de/10010517755