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Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Pollitte, … - In: Psychology & marketing 33 (2016) 9, pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
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The etiology of the frugal consumer
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 21 (2014) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
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Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 18 (2011) 4, pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
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Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda; Goldsmith, Ronald E.; … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Psychology of branding, (pp. 55-74). 2013
Persistent link: https://www.econbiz.de/10009775620