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ECONIS (ZBW)
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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
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An ecological niche theory approach to the measurement of brand competition
Milne, George R.
;
Mason, Charlotte H.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 87-104)
.
2006
Persistent link: https://www.econbiz.de/10003322891
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3
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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