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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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The use of brand and masculinity archetypes in analysing consumer engagement in advertising
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 16 (2022) 40, pp. 21-38
Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and...
Persistent link: https://www.econbiz.de/10014230646
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Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf; Brunner, Christian Boris; … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
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Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
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Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchit...
Brunner, Christian Boris; Esch, Franz-Rudolf - In: Marketing : ZFP ; journal of research and management 32 (2010) 3, pp. 146-163
Persistent link: https://www.econbiz.de/10008649961