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Brand
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82,817
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80,337
Italien
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Italy
41,075
Relationship marketing
26,164
Beziehungsmarketing
25,490
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16,103
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10,064
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7,297
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7,256
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5,113
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4,837
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Dawes, John
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16
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14
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9
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Egmont-Ehapa-Verlag <Stuttgart>
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
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Helmut-Schmidt-Universität
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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Institut für Handelsmanagement <Münster (Westf)>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <12, 2008, Berlin>
1
Peter Lang AG
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Society for Consumer Psychology.
1
Trendbüro <Hamburg>
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
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Journal of business research : JBR
244
The journal of brand management : an international journal
206
The journal of product & brand management
177
Journal of retailing and consumer services
152
Psychology & marketing
64
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
38
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
34
Journal of strategic marketing
32
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
International journal of hospitality management
28
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
European journal of marketing
24
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of promotion management : JPM
23
Journal of retailing
23
SpringerLink / Bücher
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of market research
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of retail & distribution management
19
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ECONIS (ZBW)
4,601
Other ZBW resources
5
BASE
1
RePEc
1
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1
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
3
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
4
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
5
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
6
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
7
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
Saved in:
10
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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