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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA

Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009512888

Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105

Persistent link: https://www.econbiz.de/10012425334

The impacts of university brand on Korean and US consumers : focusing on brand reputation and brand fit

Shin, Seryong; Hong, Jinhwan - In: Journal of international trade & commerce 18 (2022) 2, pp. 65-79

Persistent link: https://www.econbiz.de/10013483152

Marketing management of the territory in the aspect of the regional brand formation

Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78

Persistent link: https://www.econbiz.de/10012221008

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771