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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza; Shahin, Arash; Vosta, … - In: International journal of Islamic and Middle Eastern … 7 (2014) 2, pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
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Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah; Sharifah Faridah Syed Alwi; Md. Nor … - In: Journal of business research : JBR 67 (2014) 11, pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel; Danbury, Annie - In: The journal of product & brand management 26 (2017) 6, pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
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Patterns in competitive structure among retail finanical services brands
Dawes, John G. - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
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Does Brand Attachment Protect Consumer-Brand Relationships After Brand Misconduct in Retail Banking?
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac - 2023
Purpose – This research aims to examine the role of consumers’ brand trust and attachment on advocacy intention before and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand attachment on consumers’ willingness to switch, advocate for, and...
Persistent link: https://www.econbiz.de/10014357161
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Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra; Quaye, Emmanuel Silva; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
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Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena; Narsingh, Sunita Sandy - In: International journal of bank marketing 40 (2022) 4, pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
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Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat; Faroque, Anisur Rahman; Cheah, Isaac - In: International journal of bank marketing 42 (2024) 2, pp. 183-204
Persistent link: https://www.econbiz.de/10014521071