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Franz Josef Popp (1886–1954)
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Vom "Marketingloch" zur Wiederentdeckung der sportlichen Mittelklasse : vom Produktionsregime zur Marketingorientierung bei BMW
Triebel, Florian
- In:
Jahrbuch für Wirtschaftsgeschichte
(
2010
)
1
,
pp. 37-63
Persistent link: https://www.econbiz.de/10003983859
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