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Brand
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Experiment
43,802
Theorie
21,583
Theory
21,267
Brand management
17,522
Markenführung
17,108
Brand image
11,065
Markenimage
10,948
Relationship marketing
9,780
Beziehungsmarketing
9,745
Markenartikel
9,157
USA
7,623
United States
7,307
Deutschland
6,951
Spieltheorie
6,782
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6,635
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6,316
Customer satisfaction
5,928
Kundenzufriedenheit
5,756
Social Web
5,722
Social web
5,717
Online-Handel
5,578
Online retailing
5,566
Soziale Werte
5,472
Social values
5,456
Online-Marketing
5,274
Internet marketing
5,238
Service quality
4,602
Dienstleistungsqualität
4,552
Einzelhandel
4,511
Retail trade
4,448
Werbewirkung
4,300
Vertrauen
4,249
Advertising effects
4,240
Confidence
4,189
Emotion
3,882
Electronic Commerce
3,819
E-commerce
3,682
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Sattler, Henrik
33
Burmann, Christoph
27
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Bruhn, Manfred
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Loureiro, Sandra Maria Correia
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Olbrich, Rainer
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
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Université Paris-Dauphine (Paris IX)
19
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. Kovač
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
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Published in...
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The journal of brand management : an international journal
291
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Brands and branding
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
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Source
All
ECONIS (ZBW)
7,920
RePEc
96
Other ZBW resources
59
BASE
31
EconStor
7
ArchiDok
4
Showing
1
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10
of
8,117
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date (newest first)
date (oldest first)
1
Too cute to be bad? : cute
brand
logo reduces consumer punishment following
brand
transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
2
Rise from the ashes or repeat the past? : the effects of fresh start mindset and
brand
crisis type on consumer forgiveness
Chen, Siyun
;
Ran, Yaxuan
;
Xiong, Jiwei
- In:
Nankai business review international
13
(
2022
)
4
,
pp. 497-516
Persistent link: https://www.econbiz.de/10013453643
Saved in:
3
The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a
brand
and its advertising on
brand
attitudes
Choi, Nak Hwan
;
Chang, Chen
;
Kim, Min-Ji
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
Saved in:
4
We "like" to value the
brand
: a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Connected consumers' responses to negative
brand
actions : the roles of transgression self-relevance and domain
Trump, Rebecca K.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1824-1830
Persistent link: https://www.econbiz.de/10010379225
Saved in:
7
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
An investigation of antecedents and consequences of
brand
love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
9
Moral credentials versus moral credits : two paths to consumers' licensing of
brand
transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
10
So fun! : how fun
brand
names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
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