//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumers' emotional responses...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
82,817
Konsumentenverhalten
80,337
Emotion
10,689
Theorie
9,627
Theory
9,449
Relationship marketing
9,391
Beziehungsmarketing
9,362
Brand management
7,702
Markenführung
7,660
Brand image
6,776
Markenimage
6,739
Customer satisfaction
6,200
Kundenzufriedenheit
6,043
Online-Handel
5,600
Online retailing
5,590
USA
5,439
United States
5,182
Social Web
4,990
Social web
4,988
Service quality
4,978
Dienstleistungsqualität
4,934
Online-Marketing
4,590
Internet marketing
4,577
Deutschland
4,402
Markenartikel
4,330
Einzelhandel
4,229
Retail trade
4,180
Germany
4,057
Experiment
3,894
Werbewirkung
3,770
Advertising effects
3,730
Electronic Commerce
3,646
Verbraucherverhalten
3,587
E-commerce
3,537
Gastronomie
3,297
Gastgewerbe
3,222
Restaurant industry
3,151
Advertising
3,084
Hospitality industry
3,009
more ...
less ...
Online availability
All
Undetermined
2,141
Free
651
Type of publication
All
Article
3,561
Book / Working Paper
778
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,279
Aufsatz in Zeitschrift
3,279
Aufsatz im Buch
266
Book section
266
Graue Literatur
150
Non-commercial literature
150
Hochschulschrift
128
Arbeitspapier
113
Working Paper
113
Thesis
99
Conference paper
44
Konferenzbeitrag
44
Reprint
38
Collection of articles of several authors
25
Sammelwerk
25
Bibliografie enthalten
13
Bibliography included
13
Case study
10
Fallstudie
10
Aufsatzsammlung
9
Konferenzschrift
7
Conference proceedings
4
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
research-article
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Interview
2
Amtsdruckschrift
1
Beispielsammlung
1
Fallstudiensammlung
1
Government document
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
Systematic review
1
more ...
less ...
Language
All
English
4,118
German
212
French
7
Polish
3
Arabic
1
Dutch
1
Russian
1
Undetermined
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Veloutsou, Cleopatra
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
233
The journal of brand management : an international journal
192
The journal of product & brand management
173
Journal of retailing and consumer services
150
Psychology & marketing
65
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
European journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of marketing management : MM
19
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
19
more ...
less ...
Source
All
ECONIS (ZBW)
4,334
Other ZBW resources
5
BASE
1
RePEc
1
Showing
1
-
10
of
4,341
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
2
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
3
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
4
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
7
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
8
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
Changes in the effect of credence cues on restaurant delivery service under different health risks
Kim, Jewoo
;
Kim, Jaewook
;
Wang, Yiqi
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 737-758
Persistent link: https://www.econbiz.de/10013164497
Saved in:
10
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->