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Conpro dogit : a new brand choice model incorporating a consideration set formation process
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828103
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The dynamics of the consideration set formation process : a rational modelling perspective and some numerical results
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828106
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Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke; Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
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Estimating brand loyalty and switching with an application to the automobile market
McCarthy, Patrick S. (contributor) - 1990
Persistent link: https://www.econbiz.de/10000797509
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Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
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Sequential entry, experience goods and brand loyalty
Gabszewicz, Jean Jaskold; Pepall, Lynne; Thisse, … - 1990
Persistent link: https://www.econbiz.de/10000802593
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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A new brand choice model incorporating a choice set formation process
Vanhonacker, Wilfried R. - 1994
Persistent link: https://www.econbiz.de/10000880791