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Employer brand of choice : an employee perspective

Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215

Persistent link: https://www.econbiz.de/10011421770

Corporate brand identity and employee brand citizenship behaviour : a conceptual framework

Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84

Persistent link: https://www.econbiz.de/10012155693

Expanding branding : effects of multiple brand types on organizational attractiveness

Wu, Lusi; Dineen, Brian R. - In: Chinese management studies 17 (2023) 6, pp. 1346-1367

Persistent link: https://www.econbiz.de/10014482662

Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010423978

Employer branding in power industry

Heilmann, Pia; Saarenketo, Sami; Liikkanen, Katja - In: International journal of energy sector management : IJESM 7 (2013) 2, pp. 283-302

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The relationship between brand attractiveness and the intent to apply for a job

Santiago, Joanna - In: European journal of management and business economics : … 28 (2019) 2, pp. 142-157

world has resulted in an increased effort by organisations to improve the processes of recruitment and retention of talented …

Persistent link: https://www.econbiz.de/10012108046

Internal branding as a tool to ensure the employees' brand promise delivery

Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010

Persistent link: https://www.econbiz.de/10003950965

Branding employees

Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114

Persistent link: https://www.econbiz.de/10009525028

Employee brand engagement on social media : managing optimism and commonality

Pitt, Christine S.; Botha, Elsamari; Ferreira, João J. M. - In: Business horizons 61 (2018) 4, pp. 635-642

Persistent link: https://www.econbiz.de/10011883636

Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage

Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - In: Review of economics and development studies 5 (2019) 2, pp. 333-342

Persistent link: https://www.econbiz.de/10012053711

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