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This paper generalizes the standard habit formation model to an environment in which agents form habits over individual varieties of goods as opposed to over a composite consumption good. We refer to this preference specification as 'deep habit formation'. Under deep habits, the demand function...
Persistent link: https://www.econbiz.de/10014073602
We estimate the effect of information on consumers' willingness to pay for branded goods in physically homogeneous consumer packaged goods categories. In a case study of headache remedies, we find that college education, working in a healthcare occupation, and other proxies for product knowledge...
Persistent link: https://www.econbiz.de/10013006238
This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to …
Persistent link: https://www.econbiz.de/10014182220
demographic factors of age and monthly household income on the proneness to buy private label brands of instant noodles and milk …
Persistent link: https://www.econbiz.de/10014126689
Objective – This study aims to show the effect of brand experience, satisfaction, and trust on consumer’s brand loyalty, specifically on global laptop brands. Consumers look for brands that provide them with unique and memorable experiences. From the customer viewpoint, brands are...
Persistent link: https://www.econbiz.de/10014120325
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand …
Persistent link: https://www.econbiz.de/10011327824
The psychographic variables like emotions associated with the brand image constitute the personality of a brand. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in personality creation. Information inflow on brands and...
Persistent link: https://www.econbiz.de/10012727247
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...
Persistent link: https://www.econbiz.de/10012892343
Private labels command a growing share of food retailers' shelf space. I explain this phenomenon as resulting from “umbrella branding,” or the ability of a single brand to reach across categories. Conceptually, I define umbrella branding as a behavioral attribute that describes a shopper's...
Persistent link: https://www.econbiz.de/10013026579
The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...
Persistent link: https://www.econbiz.de/10012588800