Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to...
