//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand community"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand community motives and en...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand community
Customer satisfaction
13
Consumer behaviour
12
Konsumentenverhalten
11
Kundenzufriedenheit
11
Beziehungsmarketing
5
Brand management
5
Finland
5
Markenführung
5
Relationship marketing
5
Social Web
5
Social web
5
New product development
4
Dienstleistungsqualität
3
Finnland
3
Gender
3
Geschlecht
3
Jugendliche
3
Lieferantenmanagement
3
Market segmentation
3
Marktsegmentierung
3
Mobile phone
3
Mobiltelefon
3
Partial least squares
3
Partielle kleinste Quadrate
3
Produktentwicklung
3
Satisfaction
3
Service quality
3
Supplier relationship management
3
Youth
3
Brand community engagement
2
Cluster analysis
2
Clusteranalyse
2
Comparison
2
Customer integration
2
Erfolgsfaktor
2
Japan
2
Kundenintegration
2
Measurement
2
Messung
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Haverila, Kai
2
Haverila, Matti
2
McLaughlin, Caitlin
2
Arora, Mehak
1
Published in...
All
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
2
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->