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Brand equity
Brand management
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Markenführung
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Consumer behaviour
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Brand extension
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Markentransfer
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Brand image
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Einzelhandel
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Markenimage
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Direct marketing
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Economic growth
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Glaubwürdigkeit
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Handelsliberalisierung
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Markenartikel
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New product development
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Pre-play communication
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Produktentwicklung
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Relationship marketing
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Ultimatum Game
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Vertriebsweg
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Virtual world Second Life
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2000-2005
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Adaptive models
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Advertising
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Anreiz
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Auslandsinvestition
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Außenhandelsgewinn
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Außenwirtschaftstheorie
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Nguyen, Hang T.
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Feng, Hui
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Pancras, Joseph
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Phan, Hieu V.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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ECONIS (ZBW)
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
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