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Anatomie des Marketing - wie d...
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Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian
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2000
Persistent link: https://www.econbiz.de/10001477861
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The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
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