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Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
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2
An integrative framework linking brand associations and brand loyalty in professional sports
Kaynak, Erdener
;
Salman, Gulberk Gultekin
;
Tatoğlu, Ekrem
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 336-357
Persistent link: https://www.econbiz.de/10003699477
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3
Special Issue: Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652550
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4
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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