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Brand image
Brand management
17,522
Markenführung
17,108
Consumer behaviour
9,209
Konsumentenverhalten
9,169
Markenartikel
9,157
Brand
8,117
Markenimage
7,497
Hotel industry
6,456
Hotellerie
6,367
Relationship marketing
3,168
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3,164
Markenpolitik
2,227
Social Web
2,057
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1,955
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1,905
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1,879
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1,307
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1,288
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1,274
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Werbewirkung
1,273
Advertising effects
1,253
Marketing
1,150
Luxury goods
1,093
Luxusgüter
1,091
Service quality
1,067
Dienstleistungsqualität
1,065
Werbung
985
Advertising
918
Corporate reputation
807
Firmenimage
805
Handelsmarke
802
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800
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Burmann, Christoph
52
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
24
Phau, Ian
23
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Japutra, Arnold
19
Esch, Franz-Rudolf
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Han, Heesup
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
King, Ceridwyn
15
Sattler, Henrik
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Kumar, Vikas
13
Rahman, Zillur
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Šerić, Maja
12
Batra, Rajeev
11
Dawes, John
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
EBS Business School
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Leuphana Universität Lüneburg
1
Lithuanian University of Agriculture
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Siauliai University
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
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Journal of business research : JBR
357
The journal of brand management : an international journal
296
The journal of product & brand management
282
Journal of retailing and consumer services
170
European journal of marketing : EJM
82
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
61
Journal of strategic marketing
58
Journal of international consumer marketing
53
SpringerLink / Bücher
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of the Academy of Marketing Science
48
Marketing letters : a journal of research in marketing
48
Journal of promotion management : innovations in planning and applied research
47
Cogent business & management
45
The journal of consumer marketing
45
International marketing review
44
The IUP journal of brand management : IJBRM
43
Journal of global marketing
42
Journal of marketing
42
Tourism management : research, policies, practice
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
38
European journal of marketing
37
Journal of marketing management : MM
36
Journal of travel and tourism marketing
36
Journal of Islamic marketing
33
International journal of advertising : the review of marketing communications
32
International journal of contemporary hospitality management
30
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
7,346
Other ZBW resources
41
BASE
4
RePEc
2
Showing
1
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date (newest first)
date (oldest first)
1
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
2
Corporate
brand
reputation and
brand
crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
3
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009313767
Saved in:
4
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
5
Corporate branding,
brand
psychological ownership and
brand
citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
6
Brand
-building and the elements of success : discoveries using historical analyses
Miller, Dale
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
Saved in:
7
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
8
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
9
The effect of the CEO media coverage on corporate
brand
equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
10
Synergistic effect of matching corporate and product
brand
images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
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