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Brand image
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Parayitam, Satyanarayana
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Anurag Singh
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Patel, Ashok Kumar
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Saini, Aarti
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Asia-Pacific journal of management research and innovation
2
International journal of markets and business systems
1
Journal of advances in management research : JAMR
1
Journal of global fashion marketing : JGfM
1
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh
;
Patel, Ashok Kumar
;
Parayitam, Satyanarayana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
Saved in:
2
Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar
;
Anurag Singh
;
Parayitam, Satyanarayana
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
Saved in:
3
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
Saved in:
4
Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
Saved in:
5
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
6
The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya
;
Rangarai, Hamsalakshmi
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
Saved in:
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