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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
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Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar; Anurag Singh; Parayitam, Satyanarayana - In: Journal of advances in management research : JAMR 20 (2023) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
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I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti; Parayitam, Satyanarayana - In: International journal of markets and business systems 4 (2020) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti; Parayitam, Satyanarayana - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
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Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana; Kakumani, Lavanyalatha; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
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The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya; Rangarai, Hamsalakshmi; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10012241112