//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is marketing knowledge useful?
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Norwegen
26
Norway
17
Consumer behaviour
8
Konsumentenverhalten
8
Betriebswirtschaftslehre
6
Innovation
5
Lieferantenmanagement
5
Supplier relationship management
5
Industrie
4
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
Verbraucher
4
Beziehungsmarketing
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Manufacturing industries
3
Methode
3
Relationship marketing
3
Russia
3
Russland
3
Werbungsausgaben
3
Academic writing
2
Beschaffung
2
Betriebswirtschaftsstudium
2
Business
2
Business economics
2
Business ethics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Decision
2
Einzelhandel
2
Emotion
2
Empathy
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Grønhaug, Kjell
2
Bagozzi, Richard P.
1
Supphellen, Magne
1
Xie, Chunyan
1
Published in...
All
Cross-cultural and critical perspectives on brands
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
2
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->