Similar Search Results

Grobert, Julien; Cuny, Caroline; Fornerino, Marianela - In: The journal of product & brand management 25 (2016) 3, pp. 239-246

Persistent link: https://www.econbiz.de/10011548754

How good does it taste? : is it the product or the brand? ; a contribution to brand equity evaluation

Fornerino, Marianela; Hauteville, François d' - In: The journal of product & brand management 19 (2010) 1, pp. 34-43

Persistent link: https://www.econbiz.de/10003963599

Familiarity and competence diversity in new product development teams : effects on new product performance

Haon, Christophe; Gotteland, David; Fornerino, Marianela - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 75-89

Persistent link: https://www.econbiz.de/10003805719

Experiential art infusion effect on a service's brand : the role of emotions

Cuny, Caroline; Pinelli, Mathieu; Fornerino, Marianela; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1055-1075

Persistent link: https://www.econbiz.de/10012395422