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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10009787479

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Effects of relative size and homogeneity of sports fan community on potential fans' support intentions

Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119

Persistent link: https://www.econbiz.de/10012293240

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

Reifurth, Katherine R. N.; Wear, Henry T.; Heere, Bob - In: Sport management review 23 (2020) 3, pp. 428-442

Persistent link: https://www.econbiz.de/10012295893

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

Persistent link: https://www.econbiz.de/10014505966

Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club

Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21

Persistent link: https://www.econbiz.de/10012173429

Antecedents and consequences of emotional attachment to sport teams brands

Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469

Persistent link: https://www.econbiz.de/10013391020

Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

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